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Keep it casual in sun shirts, graphic tees, caps, and straw hats that are perfect for a paddle, a sail, or a stroll down the beach. Wear the original flip-flop and star brand.


Casual Starfish Brand's unofficial scrapbook. Undersea life, over-sea life, and around-the-sea life, photos from trips, and photos just to help you forget the stress of any particular moment. 

"Ohana" Means Family - Cocoa Beach, FL
From left: Haven, Marina, Walker, Mary, Dan, Doug, Reese, Anita, Jeannette, Nina, Ryan, and Dean. Absent was Lindy, who joined us the following year.

This Old Man And The Sea - Cocoa Beach, FL

We are tied to the ocean. And when we go back to the sea, whether it is to sail or to watch - we are going back from whence we came.
— John Fitzgerald Kennedy

Daughters of the sea: Marina and Haven - Sebastian Inlet, FL

There are so many different elements to surfing. Small waves, big waves, long boards, short boards. This makes it a sport you can share with people. It’s not just a solitary thing - it’s become a family thing, too. It’s about exercising and passing something on from father to son, and from mother to daughter.
— Kelly Slater

Jen's First Ride - Cocoa Beach, FL

Unknown Surfer - Cocoa Beach, FL

The Legend of the Starfish

A vacationing businessman was walking along a beach when he saw a young boy. Along the shore were many starfish that had been washed up by the tide and were sure to die before the tide returned. 
The boy walked slowly along the shore and occasionally reached down and tossed the beached starfish back into the ocean. The businessman, hoping to teach the boy a little lesson in common sense, walked up to the boy and said, "I have been watching what you are doing, son. You have a good heart, and I know you mean well, but do you realize how many beaches there are around here and how many starfish are dying on every beach every day. Surely such an industrious and kind hearted boy such as yourself could find something better to do with your time. Do you really think that what you are doing is going to make a difference?" 
The boy looked up at the man, and then he looked down at a starfish by his feet. He picked up the starfish, and as he gently tossed it back into the ocean, he said, "It makes a difference to that one”.

-Author Unknown

Sea Star and Scuba Divers - Phil Foster Park, Riviera Beach, FL

Baby Sea Turtle - Cocoa Beach, FL

Southern Stingray - Key West, FL

Atlantic Spadefish and Sunken Tug - Boca Raton, FL

French Angelfish - Chica Rocks, Islamorada, FL

Whale Shark - Isla de Mujeres, Mexico

The cure for anything is salt water — sweat, tears, or the sea.
— Isak Dinesen

Casual Boating - Delray Beach, FL

There’s nothing like a cold beer on a hot day.
— Just about everyone

Marina with Pincushion Sea Star and Hitchhiker - Cozumel, Mexico

My Dive Buddy, Haven - Boca Raton, FL

The Wreck of the LofthusManalapan, FL

New Plymouth Sunset - Green Turtle Cay, Abaco

Paddling In The Keys - Bahia Honda State Park

Paddling Under The Watchful Eye of the Jupiter Lighthouse - Jupiter, FL

Danger Charters' Skipjack, The Sarah - Key West, FL

Dave, Jake, and Sarah - Cocoa Beach, FL

Jumping off the Jetty at Playa Azul Cozumel, Mexico

The sea, once it casts its spell, holds one in its net of wonder forever.
— Jacques-Yves Cousteau

Dean (on his 55th birthday) at Dean's Blue HoleLong Island, Bahamas

The best part of an adventure is meeting people along the way. Thank you for embracing our keep-it-casual philosophy and for supporting our little brand so enthusiastically. It means the world to us.
— Dean "Hey, they have fish tacos here!" Dietrich

Keep it casual. Wherever you may be.